Guide · Pouches

Foil vs clear laminate for a sheet mask pouch:
barrier, MOQ and seal strength.

A clear pouch shows the mask; a foil pouch protects the serum. Founders want both and usually have to choose. The choice is a barrier number, not a look — how much oxygen, moisture and light the structure lets through over a two-year shelf life — and the MOQ and seal strengths turn out to be the same either way. Here is the comparison with the numbers.

By the Vella sourcing team · Updated September 2026 · 7-min read

Short answer

A pure-foil PET / AL / LDPE sheet-mask pouch holds oxygen and water-vapour transmission at ≤0.1 cc (or g) per m² per 24 h and blocks light completely; it costs about 30% more per unit than a metallised pouch. A clear PET / PE laminate shows the product but passes light and oxygen at roughly 150–300 units for PE — unsuitable for serums with vitamin C, retinol or botanical actives. The foil-free middle is PET / EVOH / PE, passing oxygen at about 0.2 units versus 150–300 for single-layer PE, and metallised PET / VMPET / PE at a good but pinhole-sensitive barrier. MOQ is set by the gravure cylinders, not the film — ~30,000 at smaller converters, ~100,000 at large ones — and every structure is signed against top seal ≥60 N/15 mm, side seals ≥65 N/15 mm.

The structures, layer by layer

A sheet-mask pouch is a laminate: a printable outer film, a barrier layer, and a heat-sealable inner film that touches the serum. Which barrier layer you choose — aluminium foil, metallised film, EVOH or none — is the whole decision.

Structure Oxygen / moisture barrier Light Recycle status Cost position Use it for
PET / AL / LDPE (pure aluminium foil)OTR ≤0.1 cc/m²·24 h; WVTR ≤0.1 g/m²·24 h (GB/T 1038 / 1037) — the mask-pouch standardOpaqueMulti-material; not kerbside-recyclableAbout 30% higher unit price than metallisedSheet masks, serums, anything light- or oxygen-sensitive
PET / VMPET / PE (metallised)Good, below foil; pinholes matterOpaque to near-opaqueMulti-materialBaseline foil-look pouchSamples, wipes, powders; masks with robust formulas
PET / EVOH / PE (foil-free barrier)High: EVOH passes oxygen at roughly 0.2 units versus 150–300 for single-layer PETransparent unless printedFoil-free, metal-detectableMidOil- or fragrance-led formulas that want a foil-free look; clear window with a barrier
PET / PE (clear, no barrier layer)Light: OTR in the 150–300 range for PETransparentMulti-material; mono-PE variants recycle-ready where acceptedBaselineWash-off products, dry sheets, short shelf life
Mono-PE or mono-PP laminateLight: OTR 150–300 for PETransparent or printedRecycle-ready where the market stream accepts itBaselineRefill spout pouches, doypacks for wash-off products

Two-, three- and four-layer variants exist for a reason. Handbook practice for mask pouches lists two-layer OPP/VMPET or PET/PE, three-layer matte-OPP / VMPET / PE or OPP / VMPET / PE as the common mask structure, and a four-layer PET / NY / VMPET / PE where a nylon layer is added for softness and tear toughness. The face film decides the finish — a matte OPP or matte PET top gives the soft-matte look; gloss PET the mirror look — and it is specified at the structure stage, not as a finish afterwards.

Barrier: the number that decides it

A sheet-mask serum is water-based, often with actives, and sits in the pouch for up to two years. Three things degrade it: oxygen, water loss and light. Aluminium foil stops all three — the standard pass mark is OTR ≤0.1 cc/m²·24 h and WVTR ≤0.1 g/m²·24 h, and foil is opaque. That is why foil is the mask-pouch default and why the compatibility matrix gives a hard rule: serum with vitamin C or retinol → foil, or PET / EVOH / PE.

A clear PET / PE laminate has no barrier layer. Single-layer PE passes oxygen in the 150–300 range, and the pouch is transparent, so the serum sees light on every shelf. It is fine for a wash-off clay sheet, a dry cellulose sheet the consumer wets, or a product with a short shelf life. It is not fine for an active serum, and no amount of print changes the barrier.

EVOH is the honest middle. A PET / EVOH / PE structure passes oxygen at roughly 0.2 units against 150–300 for plain PE — three orders of magnitude better — while staying foil-free and transparent where unprinted. If the design needs a window to show the mask, a barrier window film (EVOH-based) keeps the barrier; a plain PE window breaks it. Metallised VMPET sits between: a good barrier at about 30% less cost than foil, but vacuum-deposited aluminium has pinholes, so it is specified for robust formulas and samples rather than long-life actives.

MOQ: the same for foil and clear

This is the part that surprises. The minimum for a printed pouch is set by the rotogravure cylinders — RMB 850–1,500 (≈USD 120–210) per colour — and by the press speed, not by which film is on the web. So a foil pouch and a clear pouch with the same artwork carry the same floor: around 100,000 pieces per design at large converters, around 30,000 at smaller ones, in 15–20 days including plate making with ±10% over- or under-run. What changes is the unit price — foil about 30% above metallised — and, on a custom structure, the lead time: stock film with custom print is 25–35 days door to factory gate, a new structure or sealant 55–75 days. The ways under the floor — smaller converter, shared cylinders, roll film, label on a plain pouch from ~500 — are on the sheet mask pouch MOQ guide and the MOQ index.

Seal strength: the same pass marks for every structure

Barrier is useless if the seal fails, and the seal is where the structures differ in practice rather than in specification. Foil laminates seal through a PE sealant and are stiff, so seal jaws must be flat and clean; clear PE laminates seal easily but can thin at the seal if the temperature is high. The pass marks do not move:

Test Method / standard Pass threshold — all structures
Heat-seal strength — top sealQB/T 2358 peel≥60 N/15 mm
Heat-seal strength — side sealsQB/T 2358 peel≥65 N/15 mm
Tensile strength / elongationGB/T 1040.3≥50 N/15 mm; break force ≥50 N; elongation ≥77%
Interlayer peel (delamination)GB/T 8808BOPP/AL ≥0.5 N/15 mm; AL/PE ≥2.5 N/15 mm
CompressionFilled to net content, 200 N for 10 minNo burst, no leak
Vacuum sealFilled with water, −0.06 MPa for 1 minNo leakage
BarrierGB/T 1037 (WVTR), GB/T 1038 (OTR)≤0.1 g/m²·24 h and ≤0.1 cc/m²·24 h on foil; agreed per structure otherwise
Solvent residueGB/T 10004≤10 mg/m²
ThicknessMicrometer, 0.001 mmTotal laminate within ±8% of the standard sample
Cold / heat / light30 ml of bulk sealed in; −10°C (or −18°C) 7 days; 50°C 7 days; light cabinet 7 daysNo visible change against the control — the light leg is where clear pouches fail
Heat sterilisation (where used)Retort121°C for no more than 40 min, or 135°C for no more than 30 min; water-bath cooling to 40°C under pressure
Microbiology (irradiated lots)Plate count≤10 CFU/g total; ≤10 CFU/g yeast and mould; irradiation certificate per batch

Two process notes from converter practice. Laminate defects — wrinkling, solvent residue, pinholing, bubbles — are the four things to inspect on the first roll. And cooling a heat-sterilised pouch in cold water shears the adhesive layer; it is cooled slowly in a water bath to 40°C under pressure. The gates are on the QC standards.

Which structure for which mask

  • Serum with vitamin C, retinol, peptides or botanical actives, 2-year shelf life: PET / AL / LDPE foil. Matte or gloss face film chosen at the structure stage.
  • Oil- or fragrance-led essence, foil-free positioning: PET / EVOH / PE, with the sealant and ink checked against essential oils in a 48°C / 30-day hold — oils extract plasticisers and lift ordinary inks.
  • Want to show the mask: printed foil with a barrier window film, or PET / EVOH / PE — never a plain PE window on a foil pouch.
  • Toner or mist above ~30% ethanol: foil laminate with a PE sealant, and test the sealant; never a PET contact layer.
  • Wash-off clay sheet, dry sheet, short shelf life, samples: metallised PET / VMPET / PE or clear PET / PE at baseline cost.
  • Recycle-ready claim: mono-PE where the market's stream accepts it — accepting the light barrier that comes with it.

Brief the structure by name, the barrier as a number, the face-film finish, the sealant and the tests above; then check the converter's answers against how to evaluate a China packaging supplier. The full structures and thresholds are on flexible packaging and pouches; masks and sachets for treatment lines sit in the skincare packaging solution.

Where Vella fits

Vella is a Guangzhou-based beauty packaging solutions provider — a sourcing partner, not a factory — that fixes the pouch structure, barrier number, sealant and face-film finish in the spec, routes the run to partner converters matched to the 30,000 or 100,000 floor, and signs the pouch against seal, barrier and the 7-day cold / heat / light legs with your actual serum before production. Partner factories operate to ISO 22716 / GMP; empty packaging only.

Common questions

Is a clear pouch suitable for a sheet mask with active serum?
No. A clear PET / PE laminate has no barrier layer: single-layer PE passes oxygen in the 150–300 range and the pouch is transparent to light, so a serum with vitamin C, retinol or botanical actives degrades over a two-year shelf life. Use PET / AL / LDPE foil, which holds oxygen and moisture transmission at 0.1 or less per m² per 24 hours, or PET / EVOH / PE if the pouch must be foil-free.
How much more does a foil pouch cost than a metallised or clear one?
A pure aluminium-foil laminate costs about 30% more per unit than a metallised PET / VMPET / PE pouch; clear PET / PE is the baseline. The set-up cost is identical for all three, because the gravure cylinders at RMB 850–1,500 per colour are the same whatever film is on the web. The minimum is also the same: around 30,000 pieces per design at smaller converters and around 100,000 at large ones.
What is EVOH and when should I use it instead of foil?
EVOH is a foil-free oxygen-barrier polymer laminated between PET and PE. A PET / EVOH / PE structure passes oxygen at roughly 0.2 units against 150–300 for plain PE, stays transparent where unprinted and is metal-detectable. Use it for oil- or fragrance-led formulas that want a foil-free look, or where the design needs a barrier window; use foil where the serum is light-sensitive and the shelf life is long.
What seal strength should a sheet mask pouch have?
Top seal of at least 60 N/15 mm and side seals of at least 65 N/15 mm, tested by peel to QB/T 2358, for every structure. The pouch also passes 200 N compression for 10 minutes and −0.06 MPa vacuum for 1 minute with no leak, with AL/PE interlayer peel of at least 2.5 N/15 mm and solvent residue of 10 mg/m² or less.
Can I have a window on a foil sheet mask pouch?
Only with a barrier window film. A plain PE window breaks the barrier of a foil pouch, so the serum behind the window oxidises and sees light. An EVOH-based barrier window keeps the oxygen barrier, though not the light barrier; for a light-sensitive serum the honest options are a fully printed foil pouch or a transparent PET / EVOH / PE pouch inside an opaque carton.
Does the pouch material change the MOQ or lead time?
Not the MOQ: it is set by the print cylinders, so foil, metallised and clear pouches with the same artwork carry the same floor of about 30,000–100,000 per design in 15–20 days with a ±10% variance. Lead time changes only if the structure is new — stock film with custom print is 25–35 days door to factory gate, while a custom structure or sealant is 55–75 days.
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