Case Notes · Anonymised

Project notes from real packaging briefs

Four anonymised case notes from scoping and sampling work with brands in South America, the Middle East, the Eastern Mediterranean and Central Europe. Each one records what was briefed, what was specified, what was quoted and tested, and what changed — including the numbers, and including the parts that did not go to plan. Vella is a Guangzhou-based beauty packaging solutions provider working with vetted partner factories operating to ISO 22716 / GMP; the factories make the parts, we write the specification and hold it.

These are project notes, not delivery claims. Unless a note says an order shipped, it describes the scoping, quoting and sampling stage. Figures are from the project files and our published reference pages; minimums are indicative partner-factory practice.

Why we publish these

Anonymised, because the useful part is the engineering.

Every brand that briefs us is scoping a launch it has not announced, so names, people, cities and brand references are removed and regions are kept broad. What remains is what a founder can actually use: the specification table, the minimum per component and what it attaches to, the tests a sample is signed against, the timeline that was realistic rather than the one that was asked for, and the moment the brief changed — a soap bottle that became 350 ml, a gold that only worked as one programme, a "250 ml" jar with 140 ml inside. We publish the process notes rather than a success story because a packaging project is a series of decisions, and the decisions are more transferable than the outcome.

The Notes

Four project notes.

★
Five-SKU colour-matched home fragrance family
A South American home-fragrance brand: 220 g / 500 g candle jars, 200 ml diffuser, spray, soap pump and boxes on four brand Pantones, ~2,000 per SKU, one spray run; the three-week ask, the 350 ml change and the sample-payment step.
Read the note →
 ✦
Refillable frosted glass jar with four inner-cup colours
A Middle East luxury skincare and spa brand: 200 ml frosted glass outer, food-grade PP refill cup, one glass across four SKUs by cup colour — the force band, the 5 °C / 40 °C seal, and where the MOQ really sits.
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 ✦
Six-piece matte white and gold personal-care collection
An Eastern Mediterranean personal-care label: shampoo, conditioner, hair mask, cream jar, airless sunscreen and deodorant in one matte white and one gold at 2,000 each — supplier scoring and the 12,000-piece gold programme.
Read the note →
 ✦
Matte black thick-wall glass jar: the true-capacity finding
A Central European supplement brand: a 200 g thick-wall jar with a 240 ml envelope and 126–157 ml inside, against 150 capsules needing 258–292 ml — the arithmetic, the coating tests and the recommendation.
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Behind every note

The numbers in each note come from the engineering reference library — glass specifications, decoration processes, mould cost and ownership, the production calendar — and are signed against the QC standards page. Category programmes are on packaging solutions; formats on products; and the method for briefing us is in how we work.

Not sure what to specify? Use the Packaging Spec Builder — formula, volume, quantity and launch date in, a 12-line spec sheet with MOQ verdict and order-by date out.

Your project

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We reply with the specification, not a catalogue.

Formats, quantity per SKU, target look and launch date. Within 24 hours you get the route per component, the realistic minimum and a sampling plan.

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