Private Label · White Label

Private label cosmetic packaging

A private-label range only looks premium if the packaging is consistent, well-made and on-brand across every SKU. Vella sources private-label cosmetic packaging from vetted China partner factories — custom colour, print, finish and decoration — coordinated across formats so your whole range looks like it belongs together, at low MOQ and with QC on every order.

Why Vella

A cohesive private-label range, sourced as one.

01

Consistent look across every SKU

We coordinate colour, finish and decoration across bottles, jars, tubes and cartons so a 6-SKU range looks intentional — not like six unrelated factory catalogues.

02

Custom decoration at low volumes

Silk-screen, hot-stamp, spot matte, emboss and custom colour on stock and custom shapes — the finishing that makes a private label feel like a brand, at accessible minimums.

03

Best-fit factory per format

The best airless-bottle factory is rarely the best carton printer. We route each format to the specialist and consolidate the result into one shipment.

04

QC and compliance built in

Every order is inspected before shipping, and partner factories operate to ISO 22716 / GMP standards — with the certificates to back your brand claims.

Packaging Categories

Private-label formats across the full range.

Coordinate your private-label look across primary packaging, outer cartons, gift sets and samples.

💊
Airless Bottles & Pumps
Serums, moisturisers, eye creams — 15–150 ml, PP/PETG, PCR options.
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💧
Dropper & Serum Bottles
Glass or PET, clear/amber/frosted — facial oils, serums, essences.
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🫙
Cream Jars & Pots
Acrylic, glass, PP, PCR — creams, masks, balms, body butters.
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🧪
Squeeze & Treatment Tubes
PE, laminate, mono-material — cleansers, treatments, hand cream.
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Glass Bottles & Flacons
Serum, toner, essence — clear, amber, frosted, decorated glass.
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💄
Lip Packaging
Lipstick tubes, gloss wands, balm cases — colour cosmetics.
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🧖
Flexible & Pouches
Sheet-mask sachets, sample packets, stand-up & refill pouches.
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♻️
Eco & Sustainable
PCR, bamboo, refillable, mono-material — verified credentials.
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Paper & Cartons
Folding cartons, rigid boxes, paper tubes — FSC, hot-stamp.
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Fragrance Bottles
Glass flacons, atomisers, roll-ons — eau de parfum & cologne.
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🔄
Refillable Systems
Pod-insert airless, refill compacts — EU PPWR-ready.
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🎁
Gift Sets
Rigid boxes, EVA trays, coordinated multi-format sets.
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Questions

Frequently asked

What's the difference between private label and white label packaging?
In practice both mean packaging branded as yours rather than the factory's. 'White label' often implies a stock design you add your logo to; 'private label' usually implies more customization — your colour, finish and decoration. Vella does both, and will advise which route hits your look at the lowest cost and minimum.
Can you match my brand colours and finish across different formats?
Yes — this is a core part of what we do. We manage colour matching (including Pantone references) and finish consistency across bottles, jars, tubes and cartons so your range is visually cohesive, and we verify it on samples before production.
What decoration options are available for private-label packaging?
Silk-screen printing, hot stamping (gold/silver/rose gold/holographic), spot UV, soft-touch lamination, embossing, debossing, sleeve labelling and custom spray colour — availability and minimum vary by format, and we'll spec the best combination for your brand and budget.
Can I private-label a full multi-SKU range at once?
Yes, and it's where Vella adds the most value. We source every format in parallel, keep decoration consistent across them, and consolidate into a single shipment with one point of contact.
Do you provide compliance documentation for private-label packaging?
Yes. Partner factories operate to ISO 22716 / GMP standards, and we provide the relevant material and compliance certificates (e.g. food-contact grade, REACH, PCR/GRS) so your private-label claims are defensible in your target market.
Ready to source?

Build a private-label range that looks like a brand.

Tell us your SKUs, target look and quantities. We'll come back within 24 hours with a coordinated private-label sourcing plan and indicative pricing.

Reply within 24h · NDA on request · need to attach a file? Use the full form →