Packaging Solutions · Makeup

Makeup packaging solutions: lipstick, lip gloss, compacts and foundation bottles without a private mould

An indie makeup brand does not need to cut steel to launch. Stock (public-mould) lipstick mechanisms, gloss tubes, compacts and foundation bottles already exist at partner factories; the brand goes into decoration, colour and the carton. The numbers that decide the route: a private mould costs RMB 25,000-70,000 (approx. USD 3,500-9,700), is paid 30/40/30, takes 90-120 days and is rated for about 800,000 cycles; a stock mechanism with decoration ships in about 30-45 days, a custom mechanism in 80-90 days. Working floors on stock parts start around 1,000 pieces for a custom-decorated gloss tube and 3,000 for a moulded-in colour; sprayed colour runs 2,000-5,000 per shape, electroplating sits at around 10,000. Every mechanism is checked against the cup-fork-spiral drawing (cup ID 8.5-12 mm, rotation torque 0.1-0.5 N·m), every decorated part against 3M tape, every compact against a 76 cm drop and 300 open-close cycles.

Figures reflect common industry thresholds and partner-factory practice, September 2026; product-specific values are agreed in your specification.

The short answer. Buy the mechanism, the tube, the compact and the bottle from stock (public) moulds at partner factories, and put the brand into decoration, colour and the carton. Stock parts with decoration ship in about 30-45 days at factory gate; a custom lipstick mechanism takes 80-90 days; a private mould costs RMB 25,000-70,000 (approx. USD 3,500-9,700), is paid 30/40/30, takes 90-120 days from brief to first delivery and is rated for about 800,000 cycles. Working floors on stock parts start around 1,000 pieces for a custom-decorated gloss tube and around 3,000 for a moulded-in custom colour; sprayed colour runs 2,000-5,000 per shape and electroplating sits at around 10,000. Before approving any mechanism, check the cup-fork-spiral drawing, the cup inner diameter (8.5-12 mm), rotation torque (0.1-0.5 N·m) and a 45°C hold with your actual bullet.

The Decision

Stock mould or private mould: the table that decides it.

Colour cosmetics packaging is where a private mould is most tempting and least often justified on a first order. A lipstick tube alone is a cap, a base and a core with cup, fork and spiral; a compact is up to a dozen parts including mirror, pins, gasket and pan. Every one of those parts is a separate tool. The numbers below come from the mould cost and ownership reference and from partner-factory practice.

QuestionStock (public) mould + decorationPrivate mould
Tooling costNone. Screen or hot-stamp plate only; spray colour-matching per shapeRMB 25,000-70,000 (approx. USD 3,500-9,700) per component tool; a worked mid-size single-component tool comes to about RMB 76,500 (approx. USD 10,600); a plastic injection mould prices at about 6× its material cost
PaymentOrder deposit and balance only30/40/30: 30% on signing, 40% after DFM and mould-flow sign-off, 30% within a week of acceptance; deposit refunded if the mould fails acceptance
Lead timeStock 7-25 days; +5-7 print or hot-stamp; sprayed 30-40 days; stock mechanism with decoration 30-45 daysTool 45-60 days; custom mechanism 80-90 days; full programme 90-120 days from brief to first delivery, including the 48°C / 30-day compatibility test
Working minimumCustom-decorated stock gloss tube from about 1,000; moulded-in custom colour from about 3,000; sprayed 2,000-5,000 per shape; plated around 10,0003,000-10,000 pieces to amortise the tool; custom lipstick shapes from about 3,000 units plus tooling
Life and ownershipNot applicable; the factory owns the public mould and your design lives in the decorationRated about 800,000 cycles, 2-3× that with maintenance; the brand owns the mould, the factory holds it in custody for the brand's orders only and releases it on written notice
Contract clausesGolden sample and QC standardCapacity reserved at 120% of forecast; price adjustment at ±10% raw-material movement; anti-counterfeit provision; surplus above 20% cancellable; second source starts automatically after 5 days of non-supply
AcceptanceGolden sample signed by both partiesForming steel ≥50 HRC; cooling leak-free at 0.5 MPa; mismatch <0.1 mm; first-article report to ±0.1 mm; 500-piece trial at ≥95% yield
Choose it whenFirst launch; a range of shades on one shell; volume under about 10,000 per component; date fixedA hero product with a proprietary shape; volume that amortises USD 3,500-10,000 per tool inside 12-18 months; a shape that decoration cannot deliver

The cheapest-quote arithmetic. A unit price 20% below market that hides the mould fee lands about 32% above the market average once the tool is amortised. Ask for the tool and the unit price on separate lines, and ask who owns the tool. See the factory audit checklist.

Components

The five components, what they are made of, and what to specify.

Colour cosmetics packaging comes from two clusters, Shantou in Guangdong and Yuyao-Shangyu in Zhejiang, and from a handful of specialists elsewhere. The parts below are what we route to those partner factories; the applicators, mirrors and pans usually come from a sub-supplier and are specified as part of the set. Lip range details on lip packaging.

ComponentParts and materialsKey specificationsStock options and notes
Lipstick mechanism (twist-up bullet)Cap (aluminium, ABS, PMMA or PETG), base (ABS or aluminium), core with cup, fork and spiral (PP, POM or ABS); aluminium grades 1070 and 5657; zinc alloy for premium partsCup inner diameter 8.5 / 8.6 / 9 / 9.8 / 10 / 11 / 11.8 / 12 mm; 4, 6 or 8 ribs; double-spiral 'fast' thread; rotation torque 0.1-0.5 N·m; cap opening 0.2-2 kgf; core pull-out ≥4 kgf; bottom-fill or top-fillThe most complex component in cosmetics packaging; stock mechanisms in 3.5-4.5 g bullet sizes; magnetic caps as a stock option; avoid glued weights inside the base (transit vibration loosens them)
Click / mechanical pencil (slim stick, lip crayon, brow)Push-button or twist cartridge in PP/ABS; replaceable refill; brush or sharpener capClick advance per press; cartridge diameter matched to the crayon; cap retention under 1 kg bag compressionStock cartridges in standard diameters; custom only for hero products
Lip gloss tube + wandTube in PP, PETG or AS (3.5-15 ml, 4.5 ml typical); cap in ABS or PP; wand stem in PP; applicator doe-foot, flat, plumping, cushion or brush; wiper in LDPE or TPEWiper fit controls the load on the wand; cap torque child-safe and stays closed under 1 kg bag compression; tube, cap and wand specified independently and matched as a setCustom-decorated stock tubes from about 1,000; moulded-in colour from about 3,000; applicator fibre density changes how the formula deposits, so approve it with the formula
Compact + mirror + panCase in ABS, ABS+SAN, SAN, PMMA (thick clear lids), PCTA (higher chemical resistance) or PP (sealing); mirror in painted glass ~1.3 mm, 3-layer; stainless or brass pins; tinplate or aluminium pan; foam gasketDimensions ±0.5 mm, pan seat ±0.13 mm; opening force 0.227-0.9 kgf (magnet 0.227-0.68; drawer 0.68-2.13); lid holds at any angle 45-135°, max 135-180°; lid-to-base gap and offset ≤0.3 mm; parts separation ≥4 kgf; 300-cycle fatigueMetal compacts survive shipping and cost more; a compact without a foam gasket cakes in a humid market within about 6 months; plastic mirrors distort, glass mirrors need the 55°C / −10°C retention check
Foundation bottle + pumpGlass bottle 20-40 ml (high-flint, frosted or sprayed) or thick-wall PETG; treatment pump 0.15-0.2 cc or foundation pump; ABS or aluminium overcapNeck 18/400, 20/400, 22/400 glass; pump output within ±15% per stroke; priming ≤10 strokes for non-aqueous; output ≥90% non-aqueous; ≥1,500 actuationsStock glass on public moulds from low thousands; made-to-order glass 30,000-200,000 with 30-60 days; pigment-loaded emulsions must be run through the pump with the actual bulk
Cushion compactOuter case ABS / SAN; inner cup PP with seal ring and lid; sponge in Rubycell or NBR; puff with PU skin and ribbon; optional metal plate 'vacuum' cushionInner cup seal ring, cup and lid decide leak performance; puff ~54 mm outer diameter, ~6.8 mm thick (≤6 mm on metal-plate cushions); opening force 0.2-0.9 kgf; press 10 times, 0.1-0.3 g per pressStock cases in 15 g formats; puff quality is the recurring complaint (powder absorption, PU cracking, delamination), so the puff is specified and tested, not assumed
Decoration

Decoration on makeup packaging: five processes compared, with the minimum each implies.

Makeup packaging is decoration-heavy: the lipstick shell, the compact lid and the gloss cap are often the only branded surfaces. Set-up cost decides the minimum. Thirteen processes are compared on the decoration reference; the five that matter for colour cosmetics are below.

ProcessSuitsHow it worksWorking MOQWatch-outs
Spray coatingABS, PP (after flame treatment), PETG, glass7-step pre-treatment, primer, mid-coat, top coat; 20-minute dry; PP at 95 ± 5°C2,000-5,000 per component shape; shapes cannot share a set-up16 named coating defects; pencil hardness ≥2H; matte and soft-touch scuff on HDPE and in transit
ElectroplatingABS shells, caps, compact frames; metals12-step line; 30+ metals; ABS tolerates the 60°C bathAround 10,000; this floor holds everywhereNo nickel on skin-contact surfaces; plated parts never touch bulk; 3M 810 cross-hatch adhesion
Hot stampingPlastic shells, glass, cartons12-25 µm foil, copper plate best; ~1,000 pieces per hourSmall; plate is a modest one-offNo ghosting on 10-25% of the image; loss ≤0.5 mm² under 3M 600 tape; keep print + stamp to ≤2 passes
Silk screenGlass foundation bottles, PP and PETG tubesPer colour; glass approx. USD 0.014 per colour per bottleAlmost noneCylinder = one colour, shaped = two or more; low-temperature ink brighter but weaker; 24-hour formula soak on mechanisms
AnodisingAluminium lipstick shells and capsHV100 base to HV300 film (HV500 hard); dye in 0.01-0.03 µm pores, sealed in boiling waterBatch-based; a second batch rarely matches the first without a control sampleAluminium only; colour at ΔE under D65 against a retained sample; 25-40 days
Vacuum metallising, laser, water transferLipstick cases, compact shells, pump headsMetallising ~6 h per cycle with base and top coat; laser permanent, no ink; water transfer 10-20 min per cycleMetallising set-up drives MOQ; laser and water transfer almost noneWater transfer not for deep recesses or sharp corners; laser is monochrome

Rule for first orders. Hot-stamp or screen a stock shell; keep plating and sprayed colour for the reorder once each shape clears its own floor. A moulded-in colour and a sprayed colour of the same Pantone do not match each other on shelf, so decide one route per family and keep it.

QC Thresholds

What a makeup packaging inspection report is signed against.

These are the working thresholds we write into the specification and the partner factory signs against. They sit under the four gates (IQC, IPQC, FQC, OQC) and the golden-sample rule on our QC standards page; closure figures are on the neck finish reference.

TestMethodPass threshold
Decoration adhesion3M 600 tape over print and hot-stamp; 3M 810 over a 2 mm cross-hatch on spray, metallising and plating; pressed 10 passes, pulled at 45°No lift; hot-stamp single-point loss ≤0.5 mm²; cross-hatch grade 1 or better; pencil hardness ≥2H sprayed, ≥F on print
Closure torqueTorque meter after applicationScrew caps opening 0.2-0.7 N·m; hinged and flip caps 0.5-3.5 N·m; reverse ≥2.5 N·m without slip; seal test at 0.6-1.2 N·m application
Lipstick mechanismFull up-down cycle with bullet after a 45°C hold; torque meter; pull testerRotation torque 0.1-0.5 N·m, no wobble or dead travel; cap opening 0.2-2 kgf; core pull-out ≥4 kgf; cup ID to drawing; no cup-to-bullet drift after heat
Compact functionForce gauge; cycling; gap gaugeOpening force 0.227-0.9 kgf (magnet 0.227-0.68); 300 open-close cycles with no fracture; lid holds at any angle 45-135°; lid-base gap and offset ≤0.3 mm; button retention 300-1,500 g
Mirror and pins24 h at 55°C and 24 h at −10°C; dropMirror retained after both holds; no mirror release after three 30 cm base-down drops; hinge pins do not squeak or walk
Pump life and doseContinuous actuation; dose weighed over 50 strokes × 3 after 15 priming strokes≥1,500 cycles; single stroke ±15%, run average within 5-10%; priming ≤10 strokes non-aqueous; output ≥90% non-aqueous
DropFilled, onto concreteCompacts 76 cm × 3; bottles with closure 1.5 m at 45°; AS and PMMA parts are the ones that crack, so they are dropped first
Thermal cyclingOven and freezer, filled48°C and −15°C, 24-48 h each; no cracking, warping, leakage or colour change after 2 h recovery
Formula compatibilityComponent with your actual bulk48°C / 30 days plus ambient and cold controls; cup, wiper, sponge and pump path no discolouration, swelling or odour; decoration soak 24 h in the formula
ColourAgainst the signed golden sample, D65 lightΔE within the tolerance agreed per material; shell, cap and carton judged side by side in one hand
Aluminium edgesSharp-edge test per 16 CFR 1500.49No cut on the test tape; drawn aluminium shells radiused
Heavy metalsThird-party laboratoryPb+Cd+Hg+Cr(VI) ≤100 ppm (EU 94/62/EC); nickel-release data on plated touch surfaces for EU markets
Lead Time

The lead-time calendar for a makeup launch.

Colour cosmetics carries more decoration and more sub-suppliers than skincare, so the outsourced-process node is longer and the calendar exposure is higher. Figures are factory gate; the ten-node method and the Chinese production calendar are on the lead-time reference.

ItemStandard cycle, factory gateNotes
Stock components, undecorated7-25 days7-10 if in stock; 15-25 if a run is needed
Screen print or hot-stamp+5-7 daysPlate or foil block 2-3 days
Sprayed colour30-40 daysColour approved on a sprayed sample first; 3M 810 cross-hatch on the sample
Stock lipstick mechanism with decoration30-45 daysAssembly line and decoration house are usually different plants
Aluminium and anodised parts25-40 daysSecond anodising batch rarely matches without a control sample
Electroplated parts25-40 days including plating queuePlating houses are first to be curtailed in environmental inspections (November-March)
Glass foundation bottle, stock mould30-60 daysFurnace campaign schedule; decoration at a second factory
Custom lipstick mechanism80-90 daysCup-fork-spiral drawing, mould, trial, compatibility with the bullet
Private mould, tool only45-60 daysPrecision ≤0.05 mm; polish Ra ≤0.2 µm; 500-piece trial at ≥95% yield
Private mould, full programme90-120 daysPlan a launch 5-6 months from brief; 48°C / 30-day test from the first approved shot
Buffer× 1.3; +15 days across Chinese New Year (6 February 2027); +7-10 days across Golden Week (1-7 October)Confirm Q1 shipments by the first week of December; January confirmations are realistically March deliveries
FreightSea typically 18-25 days to US West Coast, 30-40 US East Coast, 30-35 Northern Europe, 20-25 Australia; air 3-7 days+5-10 days clearance at each end; book 3-4 weeks ahead in peak season

Worked line. Stock lipstick shell, hot-stamped, with a stock mechanism at 3,000 pieces: 30-45 days quoted, ×1.3 = 39-59 days factory gate, plus 18-25 days sea to the US West Coast and 5-10 days clearance, so 62-94 days door to door. The same order confirmed on 10 January 2027 is a late-March ex-factory date and an April arrival.

Six-Module Program

How the six-module program applies to makeup packaging.

Every project runs through the same six modules and each ends in a document you can read. For colour cosmetics the modules with the most risk are Spec (the mechanism drawing and the applicator) and QC (decoration adhesion and function under heat). Method on how we work.

ModuleWhat we do for makeupDeliverable
1 SpecFix bullet weight and cup ID, wand and wiper type, compact pan size and mirror, foundation neck finish (18/400, 20/400) and pump output; decide stock versus private mould per component; name the decoration route per familyPackaging Spec Sheet
2 SourceRoute shells, mechanisms, compacts, glass and pumps to the Shantou, Yuyao-Shangyu and glass partner factories already tooled for the shape; quote stock, stock-plus-decoration and private-mould options with the real minimum per componentQuote + Supplier Options
3 SamplePhysical samples of the full set with your bullet, gloss and foundation bulk; 48°C / 30-day compatibility on cup, wiper, sponge and pump path; 24-hour formula soak on decoration; mechanism cycle after a 45°C holdGolden Sample + Compatibility Report
4 MouldOnly for a hero shape: cup-fork-spiral or shell DFM, 30/40/30 tied to design sign-off, ownership with the brand, capacity 120%, price ±10%, second-source and anti-counterfeit clausesMould Ownership Agreement
5 QCIQC on mechanisms, mirrors and pumps before assembly; FQC against the golden sample; 3M 600/810 adhesion, torque 0.2-0.7 N·m, mechanism 0.1-0.5 N·m, compact 300 cycles, 76 cm drop, ΔE under D65; OQC to agreed AQLInspection Report
6 ShipTen-node calendar with ×1.3 buffer and CNY +15 days; decoration houses tracked as separate nodes; components from 3-5 factories consolidated; compacts and glass packed to ISTA 3A-style standards, breakage target ≤0.3%Production Calendar + Packing Standard
Who We Are

One partner, six modules, published numbers.

Vella is a Guangzhou-based beauty packaging solutions provider that helps indie and emerging cosmetic brands specify, source, sample, tool, quality-control and ship complete packaging systems — bottles, jars, tubes, pumps, closures and cartons — from vetted Chinese partner factories operating to ISO 22716 / GMP, with published engineering standards and low minimums.

We are a sourcing partner, not the plant: forming, decoration, pumps and cartons usually come from different specialist factories, and our job is to hold all of them to one specification, one golden sample and one inspection report. The numbers on this page are the working thresholds we write into that specification; the full method is on how we work.

Questions

Frequently asked

Can an indie makeup brand get lipstick, lip gloss, compacts and foundation packaging from China without paying for a private mould?
Yes, and for a first launch it is the better route. Stock (public-mould) lipstick mechanisms, lip gloss tubes with wands, compacts and foundation glass bottles already exist at partner factories; the brand goes into decoration, colour and the carton. A stock mechanism with decoration ships in about 30-45 days at factory gate, against 80-90 days for a custom mechanism and 90-120 days for a full private-mould programme with RMB 25,000-70,000 (approx. USD 3,500-9,700) of tooling. Working floors on stock parts run from about 1,000 pieces for a custom-decorated stock gloss tube and around 3,000 for a moulded-in custom colour, against a published single-factory industry floor of 5,000-10,000 per item.
How much does a private mould for makeup packaging cost, and who owns it?
A plastic injection mould for a cap, compact half or lipstick shell is quoted from eight items (material 15-30%, machining and margin 30-50%, design 10-15%) and prices at about 6 times its material cost; a worked mid-size single-component tool comes to roughly RMB 76,500 (approx. USD 10,600), and typical new-mould tooling for cosmetic components runs RMB 25,000-70,000. It is paid 30/40/30 (deposit, after DFM sign-off, after acceptance), rated for about 800,000 cycles, and takes 45-60 days for the tool inside a 90-120 day programme. The brand that paid for it owns it; the factory holds it in custody, may use it only for that brand's orders, and must release it on written notice. If a supplier will not write that down, that is your answer.
What should I check on a lipstick mechanism before I approve it?
The cup, fork and spiral assembly is the heart of the tube and the source of most complaints. Check the cup inner diameter against your bullet (standard sizes 8.5, 8.6, 9, 9.8, 10, 11, 11.8 and 12 mm) and the rib count (4, 6 or 8) against your filling machine; check rotation torque, typically 0.1-0.5 N·m, so it turns smoothly without wobble; check that the inner core pulls out only above about 4 kgf and the cap opens between about 0.2 and 2 kgf; run the bullet up and down through a full cycle after a 45°C hold, because a mechanism that passes cold can drift warm; and confirm that the cup material has been through compatibility with your actual wax base. Ask for the cup-fork-spiral drawing. A supplier who cannot produce it should not be trusted with the tube.
Which decoration processes force a high minimum on makeup packaging?
Electroplating sits at a floor of around 10,000 pieces per component and does not move through anyone, because the racking and bath set-up must be amortised; sprayed custom colour runs 2,000-5,000 per component shape because each shape is a separate line set-up; anodising on aluminium lipstick shells needs batch colour matching and a control sample. Screen printing, hot stamping, pad printing, laser marking and water transfer barely move the minimum, because the set-up is a screen, a plate or nothing. If the first order is under those numbers, put the brand into hot-stamp or print on a stock shell and keep plating for the reorder.
What QC tests should a makeup packaging inspection report include?
For decorated parts: 3M 600 tape over print and hot-stamp and 3M 810 over a 2 mm cross-hatch on spray and plating, pressed ten passes and pulled at 45° with no lift; pencil hardness at least 2H on sprayed surfaces. For closures and mechanisms: opening torque 0.2-0.7 N·m on screw caps, lipstick rotation torque 0.1-0.5 N·m, compact opening force 0.227-0.9 kgf with 300 open-close cycles, mirror retained after 24 hours at 55°C and 24 hours at −10°C. For pumps: at least 1,500 cycles with dose weighed over 50 strokes three times, output at least 90-95%. For drop: compacts 76 cm three times onto concrete, filled bottles with closure 1.5 m at 45°. For colour: ΔE under D65 against the signed golden sample, family components judged side by side.
How long does makeup packaging take from brief to delivery, and when do I need to order for a spring launch?
Factory gate: stock components 7-25 days; screen print or hot-stamp adds 5-7 days; sprayed colour 30-40 days; aluminium and anodised lipstick parts 25-40 days; stock mechanism with decoration about 30-45 days; custom mechanism 80-90 days; glass foundation bottle on a stock mould 30-60 days; a private mould 45-60 days for the tool and 90-120 days overall. Multiply the quoted cycle by 1.3 and add 15 days if it crosses Chinese New Year on 6 February 2027, then add sea freight of typically 18-25 days to the US West Coast, 30-35 to Northern Europe or 20-25 to Australia plus 5-10 days of clearance each end. For goods in the US or Europe before the end of March 2027, confirm golden samples and pay the deposit by the first week of December 2026.
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Guides for this solution

The questions brands ask us most.

Not sure what to specify? Use the Packaging Spec Builder — formula, volume, quantity and launch date in, a 12-line spec sheet with MOQ verdict and order-by date out.

Launching a makeup range?

Send the shade count and the components. We send back stock versus private mould, priced.

Tell us the products (lipstick, gloss, compact, foundation, cushion), the number of shades, units per SKU and the launch date. Your quote comes with the stock-mould route, the real minimum per component, the decoration floor and a buffered calendar.

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